DANK COLORADO

Dank Colorado has been one of my long time clients since around 2014. Their brand was in urgent need of a makeover redesign due to the fact that their previous logo included an iconic building that is used by the city of Denver in their logo. In a time crunch, I was hired to develop a new logo for the company as well as working directly with the marketing director to develop collateral materials. The challenge here was having a big client base already used to the existing identity, so I had to reinvent it while staying close to the original logo concept. The new logo developed, quickly became a favorite and remains to this day.

In addition to the logo, I have designed most of the merch that the shop offers to it's clients involving their brand. Accessories, apparel, packaging, in-store menus, newsletters, magazine advertisements, web advertisements, event promotions, etc. have all been developed for this unique cannabis retail shop that has been a Denver staple since it's opening back in 2009.